Every Buffalonian knows that Tops never stops giving us more. It’s a phrase every Western New Yorker has grown up hearing on the radio or seeing on TV. And since they’re one of the Ride’s Revolution sponsors, our community couldn’t agree more.
Tops Friendly Markets came on board as an official Ride sponsor in 2014. What started as standard sponsorship quickly grew and evolved as the years progressed. Today, Tops comes to the Ride with a full team of do-gooders – employees stock the food tent and the rest stops, jump on their bikes and ride, fundraise and ensure all Ride Day volunteers are fed. And Tops’ vendors and employees make it all possible.
How It all started
According to Kathy Allen, Senior Manager of Community Relations, Tops’ enthusiasm and dedication to the Ride start from the top, with Chairman and CEO Frank Curci and President and COO John Persons leading the charge. They embrace the cause and make sure the entire company is aware of how to participate – whether that’s riding, donating, volunteering or being a virtual rider. Their passion trickles down throughout the entire corporation, and, as a result, the Tops team sees quite the turnout.
Last year, more than 100 Tops employees came out to the University at Buffalo for the 2019 Ride for Roswell. It’s a real group effort but something that they all enjoy; this day is something they look forward to – from the executive committee to store cashiers and their friends and family, according to Courtney Mailhot, Community Relations Coordinator at Tops.
Why does the cause matter so much? Because it’s something that everyone at Tops understands and can relate to.
“If you haven’t personally been affected by a loved one, then you probably have a co-worker or a neighbor who has,” Kathy said. “It’s a relatable event that everyone wants to try and help.
“People have that integrity with wanting to be involved with Roswell because they know that the dollars are well invested. The impact is not only on the local community, but even beyond that … You can really make a difference.”
To date, the Tops team has raised more than $260,000 for Roswell Park. Here’s what some of their employees have said about why the Ride matters to them.
Testimonials from the tops team