Out-of-the-box fundraising: Baking with Gusto!
For Lauren Latona, the Ride for Roswell goes beyond just a summer bike ride. Her mother, Lisa, is fighting stage four stomach cancer and visits Roswell Park often for treatments. Since her diagnosis, Lisa has always decided to mirror her life after one motto: Live with Gusto! The mantra is a simple reminder to make the most out of every day and to bring vigor and enthusiasm to all she does.
Taking a page out of her mother’s playbook, Lauren decided to give back to Roswell Park and the Ride for Roswell by “Baking with Gusto!” All proceeds from her planned bake-a-thon would be donated to a cancer center that’s close to her family’s heart. For weeks, Lauren took orders from people in her network —quiches, cookies, cheesecakes and more. Then, she got down to business. With the help of her friend, Michelle, she baked for two days straight while checking orders off her list.
When all was said and done, the baking duo raised more than $600 for Roswell Park. Then, Lauren’s company, Sirius XM Radio, matched all donations for a total of $1,230 toward cancer care and research.
Lauren’s mom (and her sister, Katie) couldn’t be more proud of her efforts. Here’s what her mom had to say:
“Bake with Gusto! was born from the hearts of two warm and generous bakers — my daughter Lauren and her friend Michelle. They were looking to give back to RPCI for the great care I’m receiving, so they came up with a fantastic idea to bake for friends and family in return for donations. I still tear up when I think they were able to donate over $1200 to RPCI. Bake with Gusto! — a passion project close to my heart.”
Thank you, Lauren and Michelle, for all your efforts!
What out-of-the-box fundraising have you been trying? Share your ideas with us on social!