First-time rider’s guide to the Ride

First-time rider’s guide to the Ride

Welcome to the Ride Community! With Ride Weekend fast approaching, this is a look at everything you can expect as a first-time rider.

Rider at Ride for Roswell giving a thumbs up

Did you know the Ride is a two-day event?

There are two key pieces to Ride Weekend: Celebration of Hope and, of course, Ride Day.

Celebration of Hope

Friday, June 21

Celebration of Hope is an impactful event that kicks off Ride for Roswell. The mission-based program, which takes place the Friday night before Ride Day, includes the parade of teams, the Peloton and the ceremonial lighting of the torch.

Ride Day

Saturday, June 22

Ride Day is what you probably picture when you hear, “Ride for Roswell.” Thousands of cyclists ride in one of the nine routes, ranging from 4 to 100 miles. All routes (other than Canada) begin and end at UB’s North Campus, and there’s fun for the whole family! Invite your loved ones to cheer you on, shop local at the Ride’s vendor village and enjoy lunch in the meal tent.

First and foremost, Ride for Roswell is a fundraiser.

Funds raised through Ride for Roswell benefit research and clinical trials at Roswell Park Comprehensive Cancer Center. It’s important each rider does their part in the mission to end cancer. Imagine the difference we can make when we all come together for such an incredible cause. If you’ve never fundraised before, no worries! We’re here to help.

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? This year, we want every rider to secure at least three donations. Learn more about the Get 3 campaign here.

Getting Started

We know getting started with your fundraising can be intimidating, so we’ve laid out several tools, tips and tricks you can use to maximize your impact. Check out the tools to kick-start your fundraising.  

And … the more you raise, the more you earn!

The Ride Community welcomes you with open arms, and we can’t wait to celebrate together on Ride Weekend.

Meet some of the riders who will be joining you on Ride Weekend:

Still have questions? Feel free to call our team at 716-843-7433 or email us at

2024 Team Tents

Team Tents

We are so excited to be able to gather once again at UB after a long day of riding at Ride for Roswell. There really is nothing better than celebrating crossing that finish line with family and friends!

The following options are available to accommodate your team at UB:

Team Tent photo from Ride for Roswell

Rent a Team Tent:

  • 10×10 tent with 1 table and 6 chairs – cost $310
  • 15×15 tent with 2 tables and 10 chairs – cost $375
  • 20×20 tent with 2 tables and 10 chairs – cost $475

Bring Your Own Tent:

  • Limited spots available at no cost​

Team Tent Rentals

  • Rented team tents can be accessed for set up and decorating on Friday, June 21 from 12-4 p.m., or Saturday, June 22 from 6-9 a.m. 
  • Volunteers will be available on Saturday only from 6-9 a.m. to assist you with transporting your items to your tent location. 

BYO Tents

  • BYO tent spots will be accessible for set-up on Friday, June 21 from 12-4 p.m., or Saturday, June 22 from 6-9 a.m.  Vehicles that are remaining parked must be in place no later than 9 a.m.
  • Volunteers will be on hand to direct you to a designated spot.
  • Specific instructions, along with a map of the tent location, will be sent to the email address provided after June 1. All teams will be responsible for set-up and take-down of all supplies.
  • No personal grills are to be brought or used at the event.
  • Limit of one (1) vehicle per team.
  • Limit of one (1) pop-up tent per team. Maximum size: 15’x15’. You must bring sandbags or weights to secure your tent. NO STAKING of any kind due to the location of underground utility lines.  This will be enforced.
  • THIRD PARTY TENTS NOT ALLOWED. Please contact Ride for Roswell if you would like to rent a tent. 
  • All tents MUST comply with NYS Fire Code 24.04 and will have a tag affixed certifying treatment for flame resistance. Non-compliant tents will be removed at the discretion of the UB office of Environment Health and Safety. 

How to raise $1,500 by Ride Day

How to raise $1,500 by Ride Day

Ride for Roswell is still a few months away, and there is still plenty of time to maximize your impact. We have some ideas to help you hit $1,500 (making you a member of the Extra Mile Club) in time for Ride Weekend.

This is a photo for the Ride letters and flags at Ride for Roswell.

Attend a Beers & Gears event

Rally your friends and family for Ride for Roswell’s happy hour series: Beers & Gears. The cost for most happy hours is $20, which will get you two drink tickets. The full $20 will then be credited to the rider’s fundraising page of your choice (yes, it can be your own). The more people you bring, the more you will raise!

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? Changing lives for cancer patients can be as easy as 1, 2, 3. This year, we want every rider to secure at least three donations. Here's how.

Host a team event.

Hold a team fundraiser! From a yard sale at a team member’s house where everyone can bring items to sell, to a potluck dinner where you charge guests a small fee to attend, the possibilities are endless. Post your event to your social media accounts to promote it!
Once your event is done, the funds raised can be turned in and divided evenly among the team members to count toward their fundraising pages.

Check out the new MyRFR app

Download the My RFR app to reach your fundraising goals even faster! The app will help you secure donations, track your progress toward your goal and it even has mobile check deposit. Learn more about the MyRFR app.

Lean on your strengths.

Use your unique gifts to make a positive impact. We encourage riders to personalize their fundraising strategy to their strengths and interests making the journey fun and rewarding in more ways than one. Love crafting? Consider selling your creations for the cause! Do you have a skill you can teach others? Host a lesson and put the proceeds toward your fundraising total! There are so many opportunities to align your passions with Ride for Roswell’s mission.

Get social!

Utilize social media as a tool to help you reach your fundraising goals. Share your fundraising page on all your social platforms to spread the word about your why, and encourage friends, family and coworkers to donate to your fundraising page. FYI: Funds from Instagram don’t always display in the Ride for Roswell dashboard. For info on Facebook/Instagram fundraising, click here. 

The rule of 10.

Make a list of 10 people, ask them to contribute $25 each, and you’ll be shocked at how quickly the dollars add up! That will get you up to $250, earning your first rewards! If you need a good place to start, here is an example.

Ask > 3 friends > 2 co-workers > 1 neighbor > 4 family members.

Find a community partner.

Visit local businesses and ask them about ways they can help you raise funds for your Ride. They may donate or offer you a space to promote your Ride.

Ask, ask, ask … and ask again.

So many people have been impacted cancer. Whether they’ve lost a loved one to cancer, know someone who is a survivor or are battling the disease themselves, people want to make a difference! The more you share what you’re doing, the more people will choose to donate. Kathy Caruso of Team ‘Otterly’ Phil says it best; “A penny or a pound, it's all forward motion.”

Still need help? Feel free to call us at 716-843-7433 or email us at Our in-house fundraising experts can offer additional guidance!

Why you should become an Extra Mile Club Member

Why you should become an Extra Mile Club Member

Do you want to go the extra mile for cancer patients? Become an Extra Mile Club member!

This is a rider at Ride for Roswell who is a member of the Extra Mile Club

How it works.

When you raise $1,500 or more for Ride for Roswell, you instantly become a member of the Extra Mile Club (EMC). This club is open to anyone with a passion for change and dedication to our mission to end cancer.

This photo shows two Extra Mile Club members at Ride for Roswell

Perks for EMC members.

In addition to the tremendous sense of pride you’ll have from becoming an EMC member, there are some additional perks as well!

EMC members receive:

  • Exclusive access to the Extra Mile Club tent
  • Official Extra Mile Club jersey
  • Official Extra Mile Club hat
  • Complimentary dinner at the Celebration of Hope
  • Name listed in the 2023 Ride Magazine
  • VIP parking
  • All Rider Rewards below $1,500

There’s also an opportunity to earn an even higher designation as an EMC Silver member. EMC Silver is for riders who raise $2,500 or more.

EMC Silver members receive:

  • Official Extra Mile Club Silver jersey
  • Exclusive access for you and a guest to the Extra Mile Club Silver tent on Ride Day
  • Admission to the Peloton on June 23 (pending all requirements have been met)
  • Invitation to the Kathy & Joe Curatolo Pathways Park event celebrating top fundraisers and teams
  • All Rider Rewards below $2,500

Hear from current EMC members!

Don’t just take it from us, here’s what other Ride EMC and EMC Silver members have to say.

My favorite part about being EMC Silver is the Peloton and the start of the Ride. It’s such an honor to be a part of this group of passionate riders/fundraisers, it’s so moving to launch from outside of Roswell Park, and so touching when we raise the cards with patients’ names up to the windows. While we can never really see them, but knowing that they are there looking down on us is so powerful.” – Rob Goldberg

“Getting donations for my Ride for Roswell was easy. Not because I am a supreme fundraiser or have extreme skills. It was easy because of the person I am riding in memory of, Jean Marie Gimbert, my sister-in-law. Her passing last year impacted a large family and huge circle of friends. Jean only saw the best in others and a kind word was her trademark. So, all I had to do was let a few people know that I was riding in her memory and they could go to my page and donate and we watched the donations accumulate. When you ride for someone you care about enables you to access a variety of people they touched in their lives. The family, friends, and employment network are a good beginning. Neighbors are an often-untapped resource.” – Peter Pasnik

Worried about fundraising?

No problem! Your Ride Community is here with advice.

Social media makes it so easy now, even if you just share a link to your fundraising page and post about what you’re doing, that’s a great start.”Gabrielle Acosta

“Push your fundraising through social media. I have raised all of my funds through Facebook and have pivoted around my birthday and other special occasions.  Just ask often – it works, and you’ll be successful!” – Rob Goldberg 

“What you find out is a lot of people have either had their own experience or family experience with cancer, and people want to help. It’s actually a lot easier than you realize as soon as you start putting yourself out there and letting them know about the cause. Remind people. Remind people. Remind people.”John Heimback Jr

This is a photo of Extra Mile Club members at Ride for Roswell, including Mitch Flynn, founder of Ride for Roswell.

And that’s not all!

Our Ride for Roswell fundraising team is here to help you each step of the way.

If you have any questions, please feel free to call us at 716-843-7433 or email us at