Spearheading Team Roswell’s top fundraising team

Spearheading Team Roswell’s top fundraising team

Employees at Roswell Park serve cancer patients every day, but their commitment to the cause doesn’t stop there. Hundreds of employees also do their part in the mission to end cancer by participating in Ride for Roswell. We call this group, along with their family members, Team Roswell. Since 2012, Team Roswell has raised more than $3.5 million through the Ride.

For several years, the Donor Center has been the top Roswell Park team — led by Maria Turner.

Getting Involved with Ride for Roswell

Maria, who is also the marketing and communications manager for Roswell Park’s donor center, took part in her first Ride for Roswell as a vendor representing the donor center in the mid-2000s. She says the experience was eye-opening, and encouraged her to come back the following year as a participant.

That next year, Maria’s entire family participated in the event and she rode a tandem bike with her son, who was just six years old at that time. What started as a one-time event for her family has grown into an annual tradition. She’s taken part every year since.

“It’s the most humbling thing we do every summer. It sets the tone for the rest of the summer because when you get in that mindset of doing something to help other people, then it stays with you and you want to keep doing that all summer long,” said Maria.

Maria Turner, a Ride for Roswell team captain
Riders on the Donor Center Team
Riders on the Donor Center team
Participants on the Donor Center team

Starting the Donor Center Team

Maria founded the Donor Center Team and she has been its captain every year.

“We stay in communication. We’re a close-knit group. We get together after the Ride to celebrate our success and we just have a good time.”

The Donor Center Team has held its place as the top Team Roswell team for several years. In 2024 alone, they have surpassed a goal of raising $60,000. Maria says they are passionate about their goals, which motivates each team member throughout Ride Season.

However, she credits their success largely due to a very determined team and the decision to dedicate their fundraising to a different patient each year.

“A couple years into it, we decided to ride in honor of one of our patients and, in particular, a patient who was utilizing blood products so that we could bring even more recognition to our program. Having our honoree family involved firsthand helped them understand a little bit more about Ride for Roswell.”

A win/win for both the donor center and Ride for Roswell — but that’s not all.

“What happens as a result is actually beyond amazing. Down to the most basic level of healing, we have seen by affording these patients and their families an opportunity to see beyond their own situation and become involved to a larger extent, ends up providing healing that I never saw coming. Our families consistently express their gratitude for the opportunity and how much it helped them”

Many of the honorees they’ve selected over the years have had no prior experience with the Ride, but as a result of riding with the donor center, their family and friends have stayed connected to the event long-term.

In fact, many of the patients the donor center rode in honor of are still active in the Ride

Advice to Anyone Considering Joining the Ride

When it comes to fundraising, Maria doesn’t want others to be intimidated by the donor center’s strong numbers. She recommends jumping in with social media to kick off your efforts. Her team also utilizes a large gift card raffle every year and other methods to encourage people to contribute. The key is just getting started.  

Maria believes the Ride is something you have to experience for yourself, and she thinks everyone should try to participate at least once.

“I encourage everybody to try it because you get hooked. Once you’re there and you realize all that’s happening, it’s something that you want to be part of every year. The experience is beyond what I can really put into words.”

Aside from the altruistic reasons to get involved, Maria stressed … it’s fun!

“Like we always say here at Roswell Park, ‘Just give it one day.’ I would say, ‘Just give it one Ride,’ I think you’ll see then why you’ll want to continue.”

The Donor Center table at Ride for Roswell
Donor Center at Ride for Roswell

First-time rider’s guide to the Ride

First-time rider’s guide to the Ride

Welcome to the Ride Community! With Ride Weekend fast approaching, this is a look at everything you can expect as a first-time rider.

Rider at Ride for Roswell giving a thumbs up

Did you know the Ride is a two-day event?

There are two key pieces to Ride Weekend: Celebration of Hope and, of course, Ride Day.

Celebration of Hope

Friday, June 21

Celebration of Hope is an impactful event that kicks off Ride for Roswell. The mission-based program, which takes place the Friday night before Ride Day, includes the parade of teams, the Peloton and the ceremonial lighting of the torch.

Ride Day

Saturday, June 22

Ride Day is what you probably picture when you hear, “Ride for Roswell.” Thousands of cyclists ride in one of the nine routes, ranging from 4 to 100 miles. All routes (other than Canada) begin and end at UB’s North Campus, and there’s fun for the whole family! Invite your loved ones to cheer you on, shop local at the Ride’s vendor village and enjoy lunch in the meal tent.

First and foremost, Ride for Roswell is a fundraiser.

Funds raised through Ride for Roswell benefit research and clinical trials at Roswell Park Comprehensive Cancer Center. It’s important each rider does their part in the mission to end cancer. Imagine the difference we can make when we all come together for such an incredible cause. If you’ve never fundraised before, no worries! We’re here to help.

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? This year, we want every rider to secure at least three donations. Learn more about the Get 3 campaign here.

Getting Started

We know getting started with your fundraising can be intimidating, so we’ve laid out several tools, tips and tricks you can use to maximize your impact. Check out the tools to kick-start your fundraising.  

And … the more you raise, the more you earn!

The Ride Community welcomes you with open arms, and we can’t wait to celebrate together on Ride Weekend.

Meet some of the riders who will be joining you on Ride Weekend:

Still have questions? Feel free to call our team at 716-843-7433 or email us at rideforroswell@roswellpark.org.

2024 Team Tents

Team Tents

We are so excited to be able to gather once again at UB after a long day of riding at Ride for Roswell. There really is nothing better than celebrating crossing that finish line with family and friends!

The following options are available to accommodate your team at UB:

Team Tent photo from Ride for Roswell

Rent a Team Tent:

  • 10×10 tent with 1 table and 6 chairs – cost $310
  • 15×15 tent with 2 tables and 10 chairs – cost $375
  • 20×20 tent with 2 tables and 10 chairs – cost $475

Bring Your Own Tent:

  • Limited spots available at no cost​

Team Tent Rentals

  • Rented team tents can be accessed for set up and decorating on Friday, June 21 from 12-4 p.m., or Saturday, June 22 from 6-9 a.m. 
  • Volunteers will be available on Saturday only from 6-9 a.m. to assist you with transporting your items to your tent location. 

BYO Tents

  • BYO tent spots will be accessible for set-up on Friday, June 21 from 12-4 p.m., or Saturday, June 22 from 6-9 a.m.  Vehicles that are remaining parked must be in place no later than 9 a.m.
  • Volunteers will be on hand to direct you to a designated spot.
  • Specific instructions, along with a map of the tent location, will be sent to the email address provided after June 1. All teams will be responsible for set-up and take-down of all supplies.
  • No personal grills are to be brought or used at the event.
  • Limit of one (1) vehicle per team.
  • Limit of one (1) pop-up tent per team. Maximum size: 15’x15’. You must bring sandbags or weights to secure your tent. NO STAKING of any kind due to the location of underground utility lines.  This will be enforced.
  • THIRD PARTY TENTS NOT ALLOWED. Please contact Ride for Roswell if you would like to rent a tent. 
  • All tents MUST comply with NYS Fire Code 24.04 and will have a tag affixed certifying treatment for flame resistance. Non-compliant tents will be removed at the discretion of the UB office of Environment Health and Safety. 

How to raise $1,500 by Ride Day

How to raise $1,500 by Ride Day

Ride for Roswell is still a few months away, and there is still plenty of time to maximize your impact. We have some ideas to help you hit $1,500 (making you a member of the Extra Mile Club) in time for Ride Weekend.

This is a photo for the Ride letters and flags at Ride for Roswell.

Attend a Beers & Gears event

Rally your friends and family for Ride for Roswell’s happy hour series: Beers & Gears. The cost for most happy hours is $20, which will get you two drink tickets. The full $20 will then be credited to the rider’s fundraising page of your choice (yes, it can be your own). The more people you bring, the more you will raise!

Get 3!

Did you know that every minute, three people in the United States are diagnosed with cancer? Changing lives for cancer patients can be as easy as 1, 2, 3. This year, we want every rider to secure at least three donations. Here's how.

Host a team event.

Hold a team fundraiser! From a yard sale at a team member’s house where everyone can bring items to sell, to a potluck dinner where you charge guests a small fee to attend, the possibilities are endless. Post your event to your social media accounts to promote it!
Once your event is done, the funds raised can be turned in and divided evenly among the team members to count toward their fundraising pages.

Check out the new MyRFR app

Download the My RFR app to reach your fundraising goals even faster! The app will help you secure donations, track your progress toward your goal and it even has mobile check deposit. Learn more about the MyRFR app.

Lean on your strengths.

Use your unique gifts to make a positive impact. We encourage riders to personalize their fundraising strategy to their strengths and interests making the journey fun and rewarding in more ways than one. Love crafting? Consider selling your creations for the cause! Do you have a skill you can teach others? Host a lesson and put the proceeds toward your fundraising total! There are so many opportunities to align your passions with Ride for Roswell’s mission.

Get social!

Utilize social media as a tool to help you reach your fundraising goals. Share your fundraising page on all your social platforms to spread the word about your why, and encourage friends, family and coworkers to donate to your fundraising page. FYI: Funds from Instagram don’t always display in the Ride for Roswell dashboard. For info on Facebook/Instagram fundraising, click here. 

The rule of 10.

Make a list of 10 people, ask them to contribute $25 each, and you’ll be shocked at how quickly the dollars add up! That will get you up to $250, earning your first rewards! If you need a good place to start, here is an example.

Ask > 3 friends > 2 co-workers > 1 neighbor > 4 family members.

Find a community partner.

Visit local businesses and ask them about ways they can help you raise funds for your Ride. They may donate or offer you a space to promote your Ride.

Ask, ask, ask … and ask again.

So many people have been impacted cancer. Whether they’ve lost a loved one to cancer, know someone who is a survivor or are battling the disease themselves, people want to make a difference! The more you share what you’re doing, the more people will choose to donate. Kathy Caruso of Team ‘Otterly’ Phil says it best; “A penny or a pound, it's all forward motion.”

Still need help? Feel free to call us at 716-843-7433 or email us at rideforroswell@roswellpark.org. Our in-house fundraising experts can offer additional guidance!

Jim Mize Honored as Volunteer of the Year

Jim Mize Honored as Volunteer of the Year

Volunteers are at the core of what makes Ride for Roswell such an impactful event year after year. They keep riders safe, fed, hydrated and happy. Jim Mize embodies all the best of what it means to be a Ride for Roswell volunteer. That’s why he’s being honored as the 2023 Ride for Roswell Volunteer of the Year.

Ride for Roswell Volunteer of the Year, Jim Mize, with Andrea Gregory
2023 Ride for Roswell Volunteer of the Year, Jim Mize

Ride Weekend

Jim began volunteering with Ride for Roswell 15 years ago and now serves as the start-line lead volunteer.

“The amalgamation of people from all different ages and groups working together for a common cause makes the Ride a very special experience.”

When asked about his secret to longevity as a volunteer, without hesitation Jim replied, “It’s the people. I love working with the Ride for Roswell team, the staff. I love working with the volunteers and interacting with the riders and spectators. It is such a fun event, and there is a great buzz, but even if you take all of that away, we’re raising funds for such a good cause – cancer research.”

The Cause

Funds raised through the Ride directly benefit cancer research and critical clinical trials at Roswell Park Comprehensive Cancer Center. For Jim, that mission resonates on a personal level.

“Cancer has hit close to home many times. I never met my grandmother because she passed from cancer at the age of 37. Both of my grandfathers were lost to cancer as were my mother-in-law and my father. My father so wished he had more time here on Earth. My hope and my motivation for serving on the Ride team is to do what I can to help raise funds for cancer research so that others may have a better outcome. This organization is constantly progressing with the research and the treatments that are being developed. The progress that has been made is both encouraging and wonderful.”

Message to the next generation of volunteers

Jim describes his time volunteering with Ride for Roswell as fun and rewarding. He believes there’s a great balance between longtime volunteers and young people who have just recently joined the cause.

His message to someone considering volunteering at next year’s Ride: “Anybody who volunteers is going to find that it’s a great experience. This is one of the best events that I’ve ever been a part of from a volunteer standpoint. My overall feeling about Ride for Roswell is so good that I just want to keep coming back. I love it.

Jim Mize and a volunteer at Ride for Roswell
Jim Mize receiving his Ride for Roswell Volunteer of the Year award at Pathways Park.

Volunteer of the Year

Every year, dedicated members of the Ride Community are honored during a celebration in the Kathy and Joe Curatolo Pathways Park. The event shines a light on the event’s top fundraisers, teams and volunteers.

As the 2023 Volunteer of the Year, a brick with Jim’s name on it now has a permanent home in Pathways Park on Roswell Park’s campus, to be seen by employees, visitors and patients for generations to come.

“I am honored and humbled by this kind gesture. I am also grateful for the great support of Ashley Gracie, Katie Menke, Andrea Gregory and Tom Johnston. I also appreciate all of the excellent volunteers who helped with the start line on Ride Day. It is fun to be around everyone as we help raise funds for such a great cause.”

The Ride Team thanks you, Jim, for your years of incredible dedication and service!

Team Wheel Strong’s mission to spread hope through the Ride

Team Wheel Strong’s mission to spread hope through the Ride

Team Wheel Strong is a fundraising powerhouse for Ride for Roswell. In 2023 alone, the efforts of more than 50 riders helped to surpass the team’s fundraising goal of $45,000.

Reflecting on Wheel Strong’s growth since the team was started only three years ago, co-captain Eliot Jimerson became emotional.

“This was not in my plans,” he said with tears in his eyes. “People suffer, and I don’t like to see that. That’s why we ride.”

Eliot Jimerson of Team Wheel Strong at Ride for Roswell's Celebration of Hope.
This is a photo of Eliot Jimerson and Geneva Locke of Team Wheel Strong at Ride for Roswell.

How Team Wheel Strong began

Eliot felt the same helplessness so many of us do when someone close to him lost a loved one to cancer.

He explained, “I just didn’t have any words, so I said to my daughter, “It feels like I should do more. What could we do?’”

Geneva Locke, Eliot’s daughter, came up with the idea to register for the Ride.

“We decided together as a father and a daughter that we were going to participate in the Ride, and we never knew at that time the overwhelming amount of hope and support there is around Roswell Park,” said Geneva.

Eliot added, “Everybody kept saying, ‘I want to ride,’ and it turned into a team.”

From family, to friends, to community, Team Wheel Strong became a welcome space for anyone motivated to fight back against cancer.

Community at the center

“Our team is made up largely of our community, and our home base is on the Seneca Nation Territory, but our team also branches out with other Native Nations,” said Geneva.

With riders from several other indigenous communities joining the movement, Team Wheel Strong’s efforts to raise awareness for Roswell Park spread far beyond Ride Weekend. 

“It started out as community involvement. We had a lot of pop-up rides that first year because our kids wanted to get on their bikes. We would advertise these pop-up rides and charge a small fee for families,” Geneva explained. “It was more or less to provide a safe place for our community members to ride with their families on territory because we don’t have sidewalks and the roads are very busy. We would use our community center, and everybody was just so supportive.”

The more they got involved, the more they came across other people who had been affected by cancer. Those personal connections are what the team captains believe have helped Wheel Strong gain so much momentum.

“If you count all the support around us, it’s around 65 people. There are people who are involved and don’t ride, but they do a lot of the work and they’re the ones who deserve a lot of recognition,” said Eliot.

Members of Team Wheel Strong at the Ride for Roswell kickoff party.
Members of Team Wheel Strong at Ride for Roswell in 2021
Team Wheel Strong Logo

The significance of the Wheel Strong logo

It’s easy to spot a Team Wheel Strong rider because their jerseys are so unique and prominent. Coming up with a design was no easy feat.

Geneva, who was the mastermind behind the logo, explained the inspiration.

“My grandpa, who suffered from cancer, used to be able to ride a unicycle. He also had a single wheel that he would push around with this wire cord and run behind it, and the kids always thought it was a great time. So, it was important to me to include a wheel,” she exclaimed with a smile.

“We knew we wanted to have some sort of cultural touch to it and that’s where we decided to put the Hiawatha Belt, which represents the Haudenosaunee and signifies the unity of our people as well as our team.”

Designating funds from the Ride

Riders have the option to designate their fundraising dollars to a specific area of need. Several riders on Team Wheel Strong, including Geneva, are choosing to designate their funds to Roswell Park’s Center of Indigenous Cancer Research.

“If you can have something that you can identify with, that warms your heart, feels like home, especially when you’re walking into a scary situation like a cancer diagnosis, that’s what the Indigenous Center can grow to do for many of our community members that have to turn to Roswell Park every year,” said Geneva.

Looking forward to Ride Weekend

Ride Weekend is a multi-generational celebration for Eliot and Geneva’s family.

“Crossing the finish line, I think of my team. I think of my grandkids,” said Eliot. “I have my grandson who I ride with. He’s a little guy, but he does 30 miles.”

And despite the heaviness and sadness around cancer, they try to keep the atmosphere for their team one of positivity and unity.

“All I ever wanted Wheel Strong to do was provide hope for those who fight the fight. Hopefully one day we’re all just cheering for the end of cancer,” Geneva explained.

Eliot added, “There’s so much hatred in the world it seems sometimes, but when you come together for a cause and put all your differences aside, I believe that’s when miracles can happen. And that’s what I see with the Ride.”

Eliot Jimerson and his grandson Myles of Team Wheel Strong at Ride for Roswell

Dr. Emese Zsiros: Researching and riding for cancer cures

Dr. Emese Zsiros: Researching and riding for cancer cures

Dr. Emese Zsiros’ work at Roswell Park Comprehensive Cancer Center has two main facets: treating women with cancer and researching to find the next cure. As the Chair of the Department of Gynecological Oncology, her passion stretches from the clinic to the community.

Dr. Zsiros and her dog at Ride for Roswell
Here you will see Dr. Zsiros in an Extra Mile Club jersey at Ride for Roswell.
Cheryl, the 2023 Torch Lighter, posing with Dr. Zsiros and her dog at Ride for Roswell.

Riding to end cancer.

Dr. Zsiros came to Roswell Park in 2014, and Ride for Roswell was one of the first fundraising events she participated in as a team member.

“At that time, I only had one daughter. She was four years old. It was a huge honor and really emotional to be able to participate in the Celebration of Hope, to be able to walk with our patients in the procession, to be able to raise money and awareness of gynecologic cancers, but also to able to show my daughter what Mommy and Daddy are doing.”

Dr. Zsiros’ husband, Dr. Gyorgy Paragh, is also a physician at Roswell Park. He serves as the Chair of the Department of Dermatology. During that first Ride Weekend as a family, Dr. Zsiros says their daughter could sense the love and gratitude from the patients.

“Just seeing the enthusiasm of the crowd cheering for the cancer patients, cheering for the Peloton riders, cheering for the physicians as you’re walking through the procession, I remember it really left a big mark on her.”

Nine years later, they have four children – all of whom will be riding this summer and walking in the procession at the Celebration of Hope.

“I have twin boys, and they typically walk with my husband’s team. Our two girls will be walking with me and the gynecology patients, representing women.”

Full spectrum of care.

Cancer care is not one-size-fits-all, and Dr. Zsiros prides herself on really getting to know the women she serves.

“We walk the path together, from the time of diagnosis, the surgery, all the chemotherapies until their cancer journey is through.”

It’s because of those relationships that Dr. Zsiros is even more motivated to discover new breakthroughs that can improve and extend life.

“My research focuses on ovarian cancer research and immunotherapy. I think this is a deadly disease that typically doesn’t get a lot of attention. Part of that is because it affects women, but a minority of women,” Dr. Zsiros explained. “When the mother falls ill, it tends to affect the entire family due to her common role as the primary caregiver. This type of research not only assists our patients directly but also has a broader impact, often benefiting multiple generations under the familial umbrella she heads.”

Staff members with the Department of Gynecological Oncology stand by those families every day at Roswell Park, but they also come together to show their support during Ride Weekend.


Team Roswell.

Since Dr. Zsiros became chair of the department, she has encouraged the entire gynecology staff to get involved with Ride for Roswell. Last year, they even had special shirts made for their team.

“The entire gynecologic oncology team came together as a cohesive unit, providing an invaluable experience for our team members. This momentous occasion allowed us to connect with this community and the Roswell family deeply, transcending our regular daily work routines.”

Her message to other Roswell Park employees considering signing up: “Don’t think about it twice, because it is so much fun!”

Fun and fulfilling. From raising critical funds for cancer research, to pushing yourself physically while riding, Ride Weekend is something Dr. Zsiros and hundreds of other riders look forward to all season long.

“Last year I took on a longer route and it was challenging. The heat was intense, and navigating through it was strenuous. But I felt so accomplished and so happy by the end of the day that I did something meaningful. I really wouldn’t have given up that opportunity for anything else.”

She explained that Ride for Roswell showcases what it means to be a part of the Roswell Park community.

“We are really in this together: health care providers, patients, researchers and family members.”

Chris Eberle, an active light in the Ride’s legacy

Chris Eberle, an active light in the Ride’s legacy.

Ride Weekend evokes different feelings from each participant. For some, it’s action. For others, it’s remembrance. For many, it’s hope.

Nothing brings together all those emotions better than the Celebration of Hope, an event that wouldn’t have been possible without longtime volunteer and cancer survivor Chris Eberle.

The upcoming Ride for Roswell marks two milestones for Chris: 15 years of service and six years cancer free.

Chris Eberle during her cancer treatment. Chris is a longtime volunteer with Ride for Roswell

A partnership begins.

Chris first began her partnership with Roswell Park in the early-2000s when she owned a design and communications firm. She was brought on to help educate the public about what it meant to be a comprehensive cancer center and the important work being done at Roswell Park.

The more she learned, the more she wanted to get involved. Soon after, she started volunteering for the Ride. Chris served on the steering committee and brought her marketing expertise to the forefront.

“When I started, the Ride didn’t have a website yet. We developed the website and the ability to register online.”

As the Ride grew, Chris’s role evolved. For example, she played a pivotal role in turning the Ride into a two-day event.

“The Ride is always on Saturday. Then we thought that we really needed another component, so we decided to have an opening ceremony and it was in the University at Buffalo Stadium. It was a way to honor the researchers, clinicians, patients and survivors and nurses.”

That was in 2012. A few years later, with Chris’ leadership, the Friday night ceremony would see another evolution into what we now know as the Celebration of Hope.

The ceremonial torch at the Celebration of Hope at Ride for Roswell
This is a photo of the flame that lights the ceremonial torch at Ride for Roswell

The Ceremonial Torch.

“For my 10th anniversary with the Ride, I wanted to do something memorable, something to give back to the Ride.”

Chris was the visionary for the ceremonial torch, which debuted for the first time at the Celebration of Hope in 2017.

“The flame represents the patients and survivors. It represents the compassion of our nurses and our clinicians. And it represents the brilliance of our researchers.”

Chris explained the torch would serve as a kickoff to the Ride. Much like the Olympic torch, it would stay lit from Friday night until the last rider came in on Saturday.

“And we still do that to this day,” Chris said with a smile.

The Ride team and committee, including Chris, also developed the Peloton, a Friday night ride exclusively for Extra Mile Club (now Extra Mile Club Silver) members. That route starts at Roswell Park Comprehensive Cancer Center and finishes at UB right before the commencement of the Celebration of Hope.

“The [Peloton riders] bring a little light from downtown and we light the torch with that light making the connection between Roswell Park and the Ride.”

That idea that Chris spearheaded remains the central focus of Ride Weekend. While she watched it come to fruition for the first time, its message resonated even more deeply than she could’ve imagined.

Chris’s cancer battle.

One week before the Ride’s inaugural year for torch lighting, Chris was diagnosed with breast cancer.

“The day we set up the torch for the first time was my first biopsy.”

Chris underwent a year of treatment including chemotherapy, surgery and radiation.

“It was grueling. You lose your hair, and I was told I was going to have one of the hardest chemotherapies. You just hope you make it through.”

As Chris was nearing the end of her treatment in 2018, she was honored as the Ride for Roswell Torch Lighter.

Chris lighting the same torch that she led the creation of just one year prior became a moment that reminds us all why the Ride matters: why we must continue to fight for more treatments, more research and more memories – like this one.

“It was relieving in a way to light the torch the next year because I thought, man, I made it. It was pretty amazing.”

Chris Eberle lighting the ceremonial torch at the Celebration of Hope during Ride for Roswell.
This is a photo of Chris Eberle after lighting the ceremonial torch at Ride for Roswell.
In this photo Chris Eberle is celebrating after ringing the Victory Bell at Roswell Park Comprehensive Cancer Center.

Continuing the mission.

Shortly after the Ride in 2018, Chris rang the Victory Bell at Roswell Park, marking the end of a transformative chapter.

“I have to say, there are days that I don’t want to be reminded of my cancer, but I wouldn’t give up working for the Ride. Roswell Park saved my life.”

Message to other volunteers.

Chris’s influence on the Ride will be felt for generations to come. When asked what she would say to someone considering getting involved, she didn’t hesitate.

“Once you’ve experienced Ride weekend, you’ll never be the same. The passion, compassion and dedication of every participant, from riders, to survivors, clinicians, researchers and nurses is extraordinary. It is truly a rewarding experience to know that you are making a difference by volunteering in the fight to cure cancer.”

Chris will have another full-circle moment at the upcoming Ride. Volunteers from all of Roswell Park’s events will be invited to the 2023 Celebration of Hope, as a thank you for their dedication and commitment to the cause.

“We couldn’t raise as much as we do every year if we didn’t have all of the volunteers, and all of that money is going to save somebody in your family someday.”

This is a photo of Chris Eberle hugging Dr. Candace Johnson at Ride for Roswell.

Why you should become an Extra Mile Club Member

Why you should become an Extra Mile Club Member

Do you want to go the extra mile for cancer patients? Become an Extra Mile Club member!

This is a rider at Ride for Roswell who is a member of the Extra Mile Club

How it works.

When you raise $1,500 or more for Ride for Roswell, you instantly become a member of the Extra Mile Club (EMC). This club is open to anyone with a passion for change and dedication to our mission to end cancer.

This photo shows two Extra Mile Club members at Ride for Roswell

Perks for EMC members.

In addition to the tremendous sense of pride you’ll have from becoming an EMC member, there are some additional perks as well!

EMC members receive:

  • Exclusive access to the Extra Mile Club tent
  • Official Extra Mile Club jersey
  • Official Extra Mile Club hat
  • Complimentary dinner at the Celebration of Hope
  • Name listed in the 2023 Ride Magazine
  • VIP parking
  • All Rider Rewards below $1,500

There’s also an opportunity to earn an even higher designation as an EMC Silver member. EMC Silver is for riders who raise $2,500 or more.

EMC Silver members receive:

  • Official Extra Mile Club Silver jersey
  • Exclusive access for you and a guest to the Extra Mile Club Silver tent on Ride Day
  • Admission to the Peloton on June 23 (pending all requirements have been met)
  • Invitation to the Kathy & Joe Curatolo Pathways Park event celebrating top fundraisers and teams
  • All Rider Rewards below $2,500

Hear from current EMC members!

Don’t just take it from us, here’s what other Ride EMC and EMC Silver members have to say.

My favorite part about being EMC Silver is the Peloton and the start of the Ride. It’s such an honor to be a part of this group of passionate riders/fundraisers, it’s so moving to launch from outside of Roswell Park, and so touching when we raise the cards with patients’ names up to the windows. While we can never really see them, but knowing that they are there looking down on us is so powerful.” – Rob Goldberg

“Getting donations for my Ride for Roswell was easy. Not because I am a supreme fundraiser or have extreme skills. It was easy because of the person I am riding in memory of, Jean Marie Gimbert, my sister-in-law. Her passing last year impacted a large family and huge circle of friends. Jean only saw the best in others and a kind word was her trademark. So, all I had to do was let a few people know that I was riding in her memory and they could go to my page and donate and we watched the donations accumulate. When you ride for someone you care about enables you to access a variety of people they touched in their lives. The family, friends, and employment network are a good beginning. Neighbors are an often-untapped resource.” – Peter Pasnik

Worried about fundraising?

No problem! Your Ride Community is here with advice.

Social media makes it so easy now, even if you just share a link to your fundraising page and post about what you’re doing, that’s a great start.”Gabrielle Acosta

“Push your fundraising through social media. I have raised all of my funds through Facebook and have pivoted around my birthday and other special occasions.  Just ask often – it works, and you’ll be successful!” – Rob Goldberg 

“What you find out is a lot of people have either had their own experience or family experience with cancer, and people want to help. It’s actually a lot easier than you realize as soon as you start putting yourself out there and letting them know about the cause. Remind people. Remind people. Remind people.”John Heimback Jr

This is a photo of Extra Mile Club members at Ride for Roswell, including Mitch Flynn, founder of Ride for Roswell.

And that’s not all!

Our Ride for Roswell fundraising team is here to help you each step of the way.

If you have any questions, please feel free to call us at 716-843-7433 or email us at rideforroswell@roswellpark.org.

Two-time cancer survivor preparing for his 19th Ride for Roswell

Two-time cancer survivor preparing for his 19th Ride for Roswell

John Heimback Jr. didn’t hesitate when asked about his passion for Ride for Roswell

“What keeps me coming back is we’re not done.”

John is a two-time cancer survivor, and this summer he’ll be riding in his 19th Ride for Roswell.

Two-time cancer survivor John Heimback is posing next to his name on the finish line at Ride for Roswell.
Two-time cancer survivor John Heimback is with his daughter and wife in front of the sign at Ride for Roswell.

The start of John’s Ride story.

John rode in his first Ride for Roswell in 2004. He joined his family team, the Rainbow Riders, in honor of his aunt who was a patient at Roswell Park battling multiple occurrences of tonsil cancer.

At the time, John had no idea the cause would soon become even more personal.

“Little did I know, just a short eight-to-nine months later, I would find out I had stage III thyroid cancer,” John explained. “So suddenly cancer hit home and in a big way.”

John’s treatment included radiation and surgery to remove his thyroid; then he returned to the Ride for a second year. “At the start line, they asked anybody who’s a survivor to raise their hands. That was the moment it all got really real,” he reflected.

Over the years, John got more involved in the Ride as both a participant and a volunteer. He even served on a steering committee in the event’s early days. He describes the Ride Community as a support group of sorts, with each person motivated to make a difference.

“Cancer can’t win.”

John has been in remission from thyroid cancer since 2005, but his second cancer diagnosis would come a decade later. This time, it was prostate cancer. Under the care of Roswell Park and Dr. Khurshid Guru, John survived. His own experience, yet again, adding more fuel to his fire in the mission to end cancer.

“Not only have I survived cancer twice, but now it’s two different cancers. Both were pretty aggressive, but I’m here to share my story,” said John. “God has blessed me to be in a spot where I have to carry on the fight.”

He wants more people facing a cancer diagnosis to benefit from up-and-coming treatments, the way he did, and he knows funding for research is what drives those lifesaving discoveries.

John is standing with and Dr. Khurshid Guru, who treated him for prostate cancer at Roswell Park. They are at the Ride for Roswell in this photo.
John and his daughter with their Ride for Roswell lawn sign.
John and his wife

John’s fundraising advice.

Fundraising can be intimidating, especially if you haven’t done it before. Over John’s nearly two decades of riding, he has learned personalization is key.

“What you find out is a lot of people have either had their own experience or family experience with cancer, and people want to help. It’s actually a lot easier than you realize as soon as you start putting yourself out there and letting them know about the cause.”

In his early years, John would write personalized letters to friends, family and colleagues about Ride for Roswell and his cancer story. Now, he says email is his main source for garnering donations, but he also thinks social media can be useful to riders.

His main piece of advice: “Remind people. Remind people. Remind people.”

John now rides on M&T Bank’s team, where he has been an employee for 23 years.

Crossing the finish line.

As John approaches his 19th Ride for Roswell, the weekend still holds tremendous power.

“When you’re there, the opening night, the Peloton, there’s really nothing like that.”

One of John’s most memorable Ride moments happened just last year, when he rode alongside his daughter Hailey in the 2022 Peloton.

“We held hands going across the finish line. It was just incredible.”

John will be back in 2023, and so will Hailey.

“When I go to the Ride it gives me that energy again. Like, this is why I have to keep going – because I’m able to,” John explained. “Each year, we’re getting one step closer to ending cancer.”

John and his daughter crossing the finish line at Ride for Roswell, a cycling fundraiser to end cancer.